Circa Sports has officially launched in downtown Las Vegas, as CEO Derek Stevens welcomes bettors to the new sports betting venture’s first venue at the Golden Gate Hotel and Casino.

Stevens kicked off the opening with the introduction of a $1.5m pro football contest, a mobile app and a ceremonial first bet with many of the city’s best bookmakers.

A “guests first” philosophy has been promised with “top notch customer service to visitors” aiming to appeal to both betting novices and more experienced punters, with a mobile app launched concurrently.

A variety of the city’s top bookmakers were also invited to place the first official bets at Golden Gate on opening day, with a ribbon cutting ceremony consisting of vice president of operations Mike Palm and sportsbook director Matt Metcalf.

Designed by Moser Architecture Studio, the 1,297-square-foot sportsbook at Golden Gate features a state-of-the-art video wall, LED boards displaying betting odds and two betting kiosks.

Furthermore, the season-long ‘Circa Sports Million Pro Football Contest’ will offer $1.5m in prizes, including a $1m payout for the champion. All players must be at least 21 years of age and can enter the statewide contest by registering at Golden Gate and paying a $1,000 entry fee.

Stevens commented: “The bell has rung, and we are thrilled to be taking bets of all kinds with Circa Sports. We intend to bring that old-school Las Vegas vibe to the floor, so there was no better place to bring this to life than in Las Vegas’ most historic hotel, Golden Gate.”

On June 19, Circa Sports will introduce a satellite program at sister property the D Las Vegas, with its next stop to be the multi-level, stadium-style sportsbook at Circa Resort and Casino, slated to open in December 2020.

The new casino property, which it has previously been stated will “be a mecca for sports gamblers,” will be Downtown Las Vegas’ first casino resort to be constructed from the ground up in over three decades.