Embattled Global Gaming has unveiled a new Swedish facing brand alongside Finnplay, as the firm strives to maintain a presence in its home market despite ongoing struggles.
NanoCasino’s launch marks the first step in its new partnership with Helsinki-based Finnplay that was first announced last week, which came a day after Global Gaming’s wholly owned subsidiary SafeEnt received a further set-back.
The company, licensed for its flagship Ninja Casino brand and spellandet.com site within the country, has had its licence revoked by Sweden’s gaming regulatory Spelinspektionen.
Two subsequent appeals were launched and rejected by the Administrative Court and its Chamber of Appeal, with SafeEnt, which is seeking injunctive relief to continue operating until a final decision is reached, considering taking its case to the Supreme Administrative Court.
NanoCasino is to be operated by Finnplay’s subsidiary Viral Interactive, which holds a Swedish Gambling Authority licence for online gambling.
Tobias Fagerlund, CEO of Global Gaming, said of the first step of the firm’s new collaboration: “It’s a pleasure to launch NanoCasino with Finnplay as our partner. Both organisations are utterly professional, and we are certainly not wasting any time.
“I think the proof is in the fact that we have only just launched the cooperation last week, but are already announcing the imminent launch in Sweden of a player experience that’s fully licensed, safe and secure.
“The cooperation is clearly already bearing fruit, and we look forward to future opportunities for growth. Our absolute focus is on being able to continue offering our players the best and safest possible gaming experience, in all markets we wish to operate in.”
Martin Prantner, Finnplay’s CEO, added: “Finnplay is excited to launch the first brand in partnership with Global Gaming, which will bring an enjoyable and safe gaming experience to the Swedish players in accordance with the regulation.
“Our new platform, titan, is built for socially responsible gaming and fulfilling the compliance requirements in regulated markets.”