Rush Street Interactive has unveiled a new partnership with Michigan’s Gun Lake Casino, which is to see the implementation of a social casino and sportsbook platform.

Casino4Fun, the RSI developed and operator social gaming platform, is designed to significantly heighten acquisition and engagement, and is to branded by Gun Lake to allow visitors to access a wide range of online slots, table games, live dealer games and sportsbook.

Built specifically with the US land-based casino operator in mind, RSI’s platform technology powers Casino4Fun, as well as real money gaming sites and omni-channel retail sportsbook solutions.

“We are excited to offer our casino guests, and all Michigan residents who want to enjoy the online fun, an exciting experience away from our brick-and-mortar casino floor,” commented Sal Semola, president and chief operating officer for Gun Lake Casino

“We are pleased to partner with Rush Street Interactive to be the first Tribal casino partner to deploy the proven Casino4Fun platform, and begin taking advantage of this dynamic marketing tool to expand the reach of the Gun Lake Casino brand in the digital world.”

Players must be over 21 years of age to access the site, available via mobile, tablet and desktop devices, with players offered promotions and opportunities to win prizes that are redeemable by visiting the casino property.

Richard Schwartz, president of Rush Street Interactive, explained: “We are humbled to have the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians as our first partner in Indian Country.

“As states move forward in legalising sports betting and online gaming, our Casino4Fun product provides our brick-and-mortar casino partners with the marketing opportunity to both increase the engagement levels of current casino customers, and convert the play-for-fun social players into play-for-real money patrons should online gaming become legalised in their state.

“We thank the Gun Lake Tribe for their vote of confidence in authorising Rush Street Interactive to bring our online social sportsbook and casino to gaming enthusiasts in the state of Michigan. 

“We look forward to working together to build Gun Lake Casino’s online database through dynamic marketing and promotions, which will increase visitation to its property while generating incremental revenues.”

The Rush Street owned Rivers Casino and Resort Schenectady, operated by its digital arm Rush Street Interactive, recently took the first sports bet in New York State.