Kindred Group has become the latest addition to the iDEA Growth trade group, taking its membership to a total of 25 organisations.

iDEA, iDevelopment and Economic Association, which represents all sectors of the US’ burgeoning online gaming industry, is striving to grow jobs and expand the online interactive business in the United States through advocacy and education.

Jeff Ifrah, founder of iDEA Growth, explained: “Since the first igaming bill in New Jersey in 2013, to the Supreme Court ruling allowing states to create their own legislation, a unified industry voice was needed to advocate for and educate lawmakers and the public on the revenue opportunities and consumer protection from regulating mobile betting and gaming.

“With iDEA Growth members representing every vertical in mobile gaming, we have built an effective lobbying force to support federal legislation that is backed by facts and demonstrates data integrity, to educate state lawmakers on the financial benefits and to ensure the best consumer gaming experience that is safe and regulated.”

Among the recent key accomplishments lauded by iDEA are strong advocacy efforts across several key markets, commissioning industry research to demonstrate best practices and building an educational marketing program through digital and earned media campaigns, to serve as an ongoing voice and resource for the industry, lawmakers and members of the media.

“Kindred Group is delighted to join iDEA and contribute more than 20 years of experience gained from global markets. We have continuously advocated for fact-based policy making, and with our core focus on sustainability and responsible gambling, we believe we can make a meaningful contribution to iDEA,” stated Liv Biesemans, group deputy general counsel of Kindred.

The 25 iDEA Growth members representing all sectors of the online gaming industry, including payment, legal and technology services, are, Bet365, Continent 8 Technologies, DraftKings, EML Payments, Gamesys, Global Payments, Golden Nugget, GVC Holdings, Ifrah Law, Kambi, Net Entertainment, Pala Interactive, Paysafe, PlayNJ, Pointsbet, Resorts Interactive, Saiber, SBTech, SG Digital, Sightline Payments, Sportradar, Stars Group, Unibet and Worldpay.

“We are proud of our growth but there is still more work to be done to expand and modernise online gaming in the US,” Ifrah continued. 

“While two-thirds of the states have introduced legislation to legalise sports betting, over a dozen do not include mobile language, which is a lost revenue opportunity for states. 

“Offering the full suite of online gaming, including poker and casino games in addition to sports, is the smartest business move for states while providing the safest consumer protections.”