Casino content developer NetEnt has deepened its US links, after taking a selection of its titles live through DraftKings in New Jersey.
This builds upon a partnership announced earlier in the year, which formed part of a strategic move by the company to increase its foothold within the Garden State’s online gambling market, with NetEnt stating it was “very proud” to unveil the deal.
NetEnt has gone live with a selection of video slots and table games alongside the “fast growing online casino DraftKings” on the regulated market in New Jersey.
After successful technical integration a broad selection of NetEnt’s titles are now launched and available to players, building upon similar moves made in neighbouring Pennsylvania last month.
After being granted an interactive gaming manufacturers conditional licence by the Pennsylvania Gaming Control Board earlier this year, the organisation made its long awaited debut into the newly regulated Pennsylvania igaming market through its NetEnt Americas subsidiary.
Making its online debut last month, first to enter its soft launch phase was the Penn National Gaming’s International Game Technology powered Hollywood Casino, which was quickly followed by Greenwood Gaming and Entertainment’s Parx Casino, whose igaming platform has been supplied by Gan, before SugarHouse Casino made its move.
Of the new launch alongside DraftKings, Erik Nyman, managing director of NetEnt Americas, explained: “DraftKings has a large player base and we are certain that they will enjoy our portfolio of casino games. Players in the US can also look forward to a very exciting roadmap of games to be launched during the rest of the year and beyond.”
Adding at the time of the partnership first being announced: “We are very excited to have landed a deal with DraftKings. As the world leader in fantasy sports, with a large player base they will add a new dimension to the market, and we are confident that their players will enjoy our popular games.”