Gaming operator LV Bet has appointed industry veteran Marcin Jablonski as the company’s new chief commercial officer.

Jablonski (pictured) joins LV Bet from Twin Casino, where he held the role of chief brand officer. In his new role, Jablonski’s main focus will be on strengthening LV Bet’s position in Poland and other international markets, while working closely on product development projects. Jablonski has more than 12 years of experience in the sector. Before establishing Twin, he held marketing, acquisition, affiliate, live event and product roles at Bonnier Group, later known as Evoke, as well as at HeyPoker.

“I have been following LV Bet for some time now and I am impressed how, within a relatively short time, the company has managed to secure its position in highly competitive markets,” said Jablonski.

“At the same time, I also see the great potential and major development opportunities on the product side. There are exciting times ahead and I relish the opportunity to be part of LV Bet’s continued success.”

Adrian Sidowski, LV Bet CEO, said of the hire: “Getting Marcin Jablonski on board matches perfectly with LV Bet’s global offensive.

“It is a great continuation of our latest sponsorship strategy. Using sports terminology, it’s not a big secret that Marcin has been a hot name on the transfer market and I am very happy he selected LV Bet as a project that is close to his vision and goals.

“With Marcin on the management team, we are also further strengthening our product focus, which is fantastic both for us and our customers.”

The operator, which is registered in Malta, has established a significant presence in sport through a series of strategic commercial partnerships.

LV Bet is the main sponsor of Polish top-tier Ekstraklasa football club Wisla Krakow, as well as PFC Victoria London, a community-driven Polish football club in the UK capital.

In May, LV Bet was confirmed as the Official Betting Partner of the Vanarama National League, the fifth tier of English football, through to the end of the 2019-20 season, as well as the Vanarama National League South and Vanarama National League North.