Online casino and sports betting brand 10bet has deepened its footballing links, after partnering with Italian football giants Juventus.

The three year deal sees the firm becomes official gaming and betting partner of the Turin-based club, enabling 10bet to reach out to the club’s millions of global fans.

Throughout the multi-year deal 10bet will develop promotional content and marketing activities for Juventus supporters, including exclusive content and prize giveaways that will give fans the opportunity to experience the Italian champions close up.

Giorgio Ricci, Juventus chief revenue officer, commented on the agreement: “We will work exclusively outside Italy together with a partner for whom entertainment and engagement are the core activities.

“The particular attention paid to the global markets and audiences, a key theme for 10bet and the club, attests to the perfect synergy between our companies.

In fact, this agreement fits ideally into the ongoing international growth project that has been in development by Juventus for years now.”

Juventus have won the Italian Serie A title eight times in a row between 2011-2019 and a total of 37 times during its 122-year history, as well as being crowned European Champions League winners twice.

A 10bet spokesperson, said: “We’re thrilled to be partnering with such a prestigious brand as Juventus and both brands share the same values and principles. We are passionate about presenting our audiences with the most unique and entertaining products and we’re confident this will be a mutually beneficial long-term partnership.”

Last week 10bet has rolled out a new two year partnership with ex-professional footballer Didier Drogba, which sees the Ivory Coast star become the firm’s global brand ambassador.

Announcing the deal via a video on his personal social media page, Drogba is to star in 10bet’s global marketing campaigns to promote the brand in the UK, as well as making special appearances at major live events.