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Malta’s igaming community has raised €4,000 for a cancer charity based on the island following an industry football tournament organised by marketing agency Blexr.

Taking place at the weekend the Blexr Cup, held at the Luxol football grounds in Pembroke, welcomed five-a-side teams from ten companies across the local igaming industry as they battled it out for the trophy in aid of Hospice Malta.

The hospice, based in Balzan, offers palliative care for patients who are dealing with terminal cancer, with those entering the tournament made up of individuals from Blexr, Raketech, PokerStars, BetClic, Kindred, ComeOn!, Broadwing, LeoVegas, Socios powered by Chilliz and Broadwing.

Kenneth Delia, general manager of Hospice Malta, explained: “I wish to thank Blexr for organising this football tournament, and also all the companies who took part.

“For the past 30 years, Hospice Malta’s primary role has been the provision and promotion of palliative care services to patients suffering from cancer, motor-neuron disease, and other serious illnesses.

“As a voluntary non-profit organisation, Hospice Malta relies on such support to continue delivering free of charge, professional palliative care services to over 1,200 patients and their families every year.”

The company, which provides lead generation for companies operating in igaming, forex and sportsbook, hosted the tournament as the latest fundraising effort as part of ongoing support for charitable causes on the island.

The €4,000 raised came from a combination of entry fees, donations and extra in-house fundraising carried out by those organisations taking part.

Ian McDonnell, Blexr’s CEO, added: “We’re delighted to support Hospice Malta and promote health and fitness through our Blexr Cup tournament.

“The hospice does really important work and it’s great to see the igaming community come together to raise money for them, while at the same time playing out our friendly rivalry on the football pitch.”