California’s Viejas Casino and Resort has launched its new ‘Heroes Club’ initiative, a benefits program that has been designed to give back to those who serve and their dependants.

The Heroes Club Appreciation Program encapsulates military, law enforcement, first responders and border patrol agents, as the Viejas Band of Kumeyaay Indians who own the property strive to build upon a long-standing tribe tradition of honouring service members.

Members of the Heroes Club will receive a BOGO buffet on Wednesdays and an automatic myViejas Players Club silver card upgrade, which includes discounts on dining, shopping and the spa, as well as being eligible for $5 free play cash from Sunday–Friday, a Sunday bingo package and a bowling discount.

”All of us here at Viejas are honoured to launch the Viejas Heroes Club appreciation program this upcoming Veterans Day,” said Jim Wild, general manager of Viejas Casino and Resort

“Because we feel an enormous amount of respect and appreciation for the brave men and women who serve our country and communities, not only because San Diego is full of service members, but also because of the significant number of Native Americans who have served.”

More military personnel reside in California than in any other state, with San Diego County, where the casino property is located, containing the largest concentration of military personnel inside the state. 

In addition, with the county’s shared border with Mexico and the whole of California’s increasing threat of seasonal wildfires, the county is also home to a prevalence of border patrol agents, law enforcement and first responders.

“A call to service is a Native American tradition,” commented John Christman, chairman of the Viejas Band of Kumeyaay Indians. “And one example of this dedication to the community is our reservation’s first-class fire department, which has a shared service agreement with San Diego County.”