Nordic boost for ComeOn after flagship brand makes Denmark debut

Cherry AB-owned online casino and sportsbook operator ComeOn has launched its flagship brand in Denmark, after been granted licence approval earlier this year.

ComeOn, which already holds gaming licenses in Sweden, Malta, Schleswig-Holstein and United Kingdom as well as a sports betting licence in Poland, was granted a license for its casino and sportsbook products in Denmark, with the five year issuance representing the maximum length available by the Danish Gambling Authority.

Coming after the group took its Galaksino brand to the Finnish market ComeOn has launched in Denmark, with the brand offering both casino and sports betting and representing the operator’s first offering to be made available to Danish players.

The introduction is expected to further strengthen the company’s position across the Nordic markets, and adds to in excess of 20 brands operated around the world.

“We are really happy to be able to offer our flagship brand to Danish players,” noted Lahcene Merzoug, chief executive officer at ComeOn. “At ComeOn we are strong supporters of local regulations and it feels great to add yet another regulated market to the list of countries we operate in. We have a strong Danish team that are eager to start and some really great things coming up.”

ComeOn’s extensive igaming and sportsbook portfolio boasts a number of brands, including Casinostugan, CherryCasino, EuroLotto, Folkeautomaten, GetLucky, Hajper, Mobilautomaten, Mobilebet, NorgesSpill, Snabbare and Suomikasino.