Bragg Gaming Group’s turnkey solutions provider Oryx Gaming has entered a content-based partnership with BtoBet, in a deal which give the supplier a gateway to regulated markets in Latin America and Africa. 

The sportsbook and igaming platform provider stresses that it “boasts a strong presence” in the regions, and will serve as a springboard for Oryx to launch with operators in regulated markets in those jurisdictions, in addition to further expanding its European footprint. 

Alessandro Fried, chief executive officer at BtoBet, stated: “We are delighted to provide Oryx Gaming with a seamless route to Latin American and African operators and support its strategy for international expansion. 

“Not only does Oryx Gaming offer a content rich portfolio that will boost our online games offering, but it also makes access to its broad catalogue completely seamless via the OryxHub. This partnership will undoubtedly deliver great results for us and our clients.” 

As part of the the content distribution agreement, BtoBet will take on ORYX Gaming’s full portfolio of proprietary and third-party content, including “top performing” titles such as recent release Battle Dwarf and Back to the Fruits.

Being made available via the Oryx Hub aggregation platform, a number of games from partnered studios are to also be facilitated, including those from Gamomat, Kalamba, Golden Hero and Givme Games, and third-party providers such as EGT, Zitro, Ortiz and Pariplay.

Matevz Mazij, managing director of Oryx Gaming, said: “BtoBet’s wide-ranging geographical reach will unlock new markets for Oryx Gaming and provide us with access to broader audiences. 

 “This partnership underlines our ambitions to grow our global brand presence and we look forward to building on our position in regulated territories in exciting, emerging regions.”

Earlier this week Bragg Gaming Group signed a deal with the New York-based Seneca Gaming to provide casino services and player account management to its three New York casinos, through its own subsidiary Oryx Gaming.

Signalling Bragg’s first move into the burgeoning US gaming market, the agreement also sees a partnership entered with global sports betting provider Kambi Group.