Net Gaming, the igaming affiliation firm, has launched a new local nice site for the US market, while also detailing new advancements to its entity.

The latter, lauded as “Net Gaming’s most traffic-generating brand,” has been moved to a new technical platform and also expanded to the casino vertical. It is hoped that the platform will give’s users an improved design with increased user-friendliness.

The site, which was founded in 2003, will now also drive traffic to casino operators. A special casino section of the website offers users guides to game rules, strategies and more for different casino games. will also provide reviews of different online casinos and highlight operators’ offers to players.

Furthermore, it is also stated that continuing improvement to the new version are also planned, as is implementation within further global markets. The next step for the entity is to add a dedicated sports betting section.

“The launch of casino is one of several planned product updates for the Pokerlistings brand,” said Marcus Teilman, Net Gaming chief executive officer

“We see great potential to gradually increase the conversion rate on and capitalise more on our largest traffic source and strongest digital brand. Pokerlistings has a clear plan to grow in both existing and new markets and within more verticals than just poker.”

Furthermore, Net Gaming, which states a business goal “to invest in fast growing igaming companies primarily within lead generation,” has also launched the first of several planned niche sites within the US market.

The first local niche debut within the country is in New Jersey, building upon its owned and operated brand which is also available in local versions in the UK and Germany.

Teilman added: “A niche site for New Jersey makes it easier for users to find the right igaming operator, enabling us to drive traffic to our partners. Our goal is to launch more sites and build a position as one of the leading players in the US market.”