Rightlander has signed a duo of deals alongside Lottoland and MoPlay, with both operators striving to heighten affiliate compliance and boost their responsible gambling measures.
Utilising the supplier’s compliance solution, both are to be afforded access to a variety of tools including the automated compliance monitor, the PPC monitor and the proactive affiliate finder.
Ian Sims, Rightlander founder, stated: “We are thrilled to have signed on Lottoland and MoPlay and look forward to assisting them in their efforts to improve affiliate compliance.
“The Gambling Commission has made it very clear that the onus is on operators to ensure affiliates are acting responsibly, and Rightlander takes on much of the leg work required to do this.”
Via the compliance monitor, Lottoland and MoPlay will be alerted to affiliate websites linking to their brands that they are currently unaware of, allowing both to ensure that those sending traffic to their sites are acting responsibly.
Furthermore, the proactive affiliate finder scans millions of web pages every month to identify new and prominent sites across geo-locations including the United Kingdom, Sweden, Denmark, Australia and the United States.
“Our partnership with Rightlander will allow us to properly monitor our affiliate partners and ensure compliance,” commented Stephanie Cook, senior affiliate manager at Lottoland.
“We strongly believe that when it comes to affiliate compliance, the buck stops with the operator and we look forward to working with Rightlander.”
By using Rightlander, Lottoland and MoPlay hope to demonstrate to the UK Gambling Commission and other regulators that they are doing all they can to ensure that affiliates sending traffic to their websites are acting responsibly.
Mark Henrich, general counsel at MoPlay, added: “Compliance is key for us at MoPlay and the Rightlander compliance platform is the most efficient way for us to monitor affiliate content. Rightlander enables us to quickly and efficiently check all affiliate sites to ensure that their links are up-to-date and all their content is GBGC compliant.”