Live roulette specialist Authentic Gaming has continued its drive to ensure sustained and significant growth via the recruitment of Dan Morrison as head of sales.

Striving to add more operators to its growing roster of partners, Morrison is to be chiefly responsible for generating new business leads, identifying and approaching operators and educating the wider market about the provider’s suite of unique and innovative live roulette products.

Magdalena Podhorska-Okolow, CCO of Authentic Gaming, said: “I am delighted to welcome Dan to the team and for him to play an instrumental role in making more operators aware of Authentic Gaming and the unique and hugely popular live roulette games that we offer.

“Dan has an incredible track record in business development and sales, not least through founding two organisations of his own, and I believe he will be an incredible asset and key player in driving the Authentic Gaming business to new heights.”

Coming complete with in excess of 13 years experience both in and out of the online gambling sector, prior to joining Authentic Gaming Morisson was managing director of the UK at iConvert, a behavioural SaaS online conversion platform.

Prior to this he founded ConversionBet Limited, a dedicated acquisition and conversion platform developed specifically for online gambling operators. He has also held roles at SaleCycle, Digisec Media and Novatech.

Morrison commented on the new role: “It is a great honour to join Authentic Gaming and to use my experience and expertise to ensure its incredible live roulette games are integrated into more operator game portfolios than ever before.”

Last month Genting bolstered of its gaming portfolio after entering into an agreement to purchase LeoVegas’ Authentic Gaming entity

The leisure and entertainment operator was to pay €15m on a debt free basis for the subsidiary of the online gambling operator, a price that represents a return of more than 100 per cent during a period of a little over three years.