New slots studio AvatarUX Studios has taken its first steps into the casino supplier market after a successful launch event in Malta during SiGMA 2019.

One of the original partner studios of Yggdrasil’s YGS Masters programme, the provider has plans to produce titles with Asian-influenced art and game mechanics, developed from its Hong Kong office. Lilith’s Inferno, the debut title released by the firm, is said to have been well received from both players and operators connected to Yggdrasil’s platform.

Set in the underworld, the protagonist Lilith duels with the denizens of the deep as rare relics are introduced which can lead to big wins. Players can win a total of up to 3968x their stake as they defeat bosses with Lilith’s crystal sword in the hero bonus feature.

The provider states that it “puts a keen focus on game mechanics,” with user experience set to form a key part of the development process. AvatarUX Studios aims to release four games in its first year, all through YGS Masters.

Marcus Honney, managing director at AvatarUX, said: “We are delighted to be officially announcing AvatarUX to the wider igaming industry after a great launch event during SiGMA week.

“We have already released our first title, Lilith’s Inferno, through Yggdrasil’s YGS Masters programme, and we have been really encouraged with the positive feedback.

“As an independent studio with high ambitions, we have a full roadmap in place and we are really excited about what the future holds.”

Honney said earlier this year about the studio’s first release: “We are delighted to release our first game in partnership with YGS Masters. Lilith’s Inferno does not only bring the stunning graphics that players associate with AvatarUX, but also advanced gamification features and the excitement of an Yggdrasil production.

“Initial feedback has been hugely positive with the game earning rave reviews so we can’t wait to see the reaction from the wider gambling industry!”