CasinoEngine, EveryMatrix’s casino integration platform, has been recruited by Flutter Entertainment to enhance its igaming portfolio across regulated markets.
Via the link-up the former Paddy Power Betfair is to gain access to a selection of market-specific gaming suppliers, with CasinoEngine to be provided across several regulated markets such as Spain, Italy, Sweden and the UK.
“We have spent considerable time assessing potential B2B partners who could enhance our gaming proposition across international markets,” commented Jack Dinan, commercial product manager at Paddy Power Betfair.
“We are delighted to partner with EveryMatrix who have impressed us with their experience, professionalism and reliability. We are incredibly excited by the imminent launch in Spain, which offers our customers a greatly enhanced portfolio of games and a seamless experience between products.”
Flutter, which boasts brands such as Sportsbet, FanDuel, TVG and Adjarabet alongside Paddy Power and Betfair, is to gain a library that consists of more than 8,000 games from over 140 game suppliers.
The UK-listed firm states that the solution was selected due to a capacity to meet the group’s “strict set of requirements to deliver a unified experience for players across all vendors”.
Stian Hornsletten, group chief commercial officer of EveryMatrix, explained: “Spain is the first market to tackle together with Flutter. To achieve their mission of bringing entertainment to life in a responsible way, Flutter offers players a unified experience across all gaming vendors by upholding total control over the gameplay window.
“CasinoEngine’s team, together with vendors, developed several features to comply with their strict requirements for user experience and responsible gaming.
“As such, our UI communication framework has been fully integrated with Flutter’s MARS Framework to collect the various in-game messages from different vendors and present them on the operator side in a unified way.
“This includes real-time balance updates, toggle audio across all vendors, stake updates, game load progress or game completion, for example. I believe that together we’ve created the most player-friendly and transparent casino experience in the industry and being their choice with our CasinoEngine direct solution is an exceptional compliment.”