Bragg Gaming Group has continued to expand its US presence after the company’s sports media subsidiary GiveMeSport gained a vendor licence from the New Jersey Division of Gaming Enforcement.

Via the green-light being issued Bragg is permitted to direct users from its site to sportsbook websites that accept New Jersey registrations and deposits, with it stressed that several sports betting affiliate deals are also lined up to go live during the next few months.

Deepening its US footprint further still, it was follows Bragg securing a global arrangement with Kambi last year. This sees the group’s Oryx Gaming subsidiary deliver the player account management platform and plug in casino services for all new gaming operator deals struck by the company.

The news was unveiled in November as part of a multi-channel deal with the Seneca Gaming Group, which will see Bragg and Kambi combine to provide the tribal organisation with an online gaming platform and on-property sports wagering solutions respectively.

Rick Waterlow, managing director of GMS, explained: “We are thrilled to receive this vendor licence and to be able to partner with New Jersey-licensed operators to help drive traffic to their sites.

“Our parent company Bragg Gaming Group holds a wealth of data on acquiring gaming customers which can be fed into the GMS website in the US that will allow for high-quality player acquisitions which makes us the perfect partner for sportsbook operators. Operators will also benefit from our impressive social media following as it will further extend the reach of campaigns.”

In a further development Bragg also revealed that Yaniv Spielberg has been promoted from director of business development to chief strategy officer effective immediately.

“I am excited to take on this role in what is a very exciting time for Bragg and I look forward to shaping and executing our strategic plan for 2020 and beyond, that will see us continue to expand our global reach,” he said.