Videoslots recruits Wiraya for responsible gambling drive

Videoslots has rolled-out a new agreement with player activation specialists Wiraya which will see the company deploy its responsible gambling solution.

Striving to provide its users a safe and secure gaming experience, Wiraya states that this new approach enables the online casino operator “to take a proactive approach to the latest responsible gambling regulations, while providing clear differentiation in the market”.

Johan Jardevall, CEO of Wiraya, stated: “Operators are now waking up to the reality of responsible gambling, and clear and proactive action is needed. Videoslots have rightly recognised to properly address this issue, you must take a holistic approach, focusing on prevention across all customers, not just those who are at immediate risk.

“The latest regulation is key, and indeed simply reaching out to players with ineffective traditional marketing or ill equipped call centres is not enough. You need a fast, targeted and highly sophisticated solution, supported by full reporting and audit trails. As a fully managed service to support our technology, that’s exactly what Videoslots is benefiting from as part of this deployment.”  

The initial deployment is designed to proactively engage players across 10 different languages, using a fully managed software that customises a blend of interactive voice calls, SMS and landing pages.

Communications intend to not only highlight and educate players on the risks of gambling, but also provide clear steps on how to make use of our player protection measures to help them stay in control.

“Creating and promoting a safe, secure and fun environment for players is fundamental to us. With Wiraya we can now interact in a new and proactive way to help our players.” commented Ulle Skottling, COO of Videoslots

“Part of the reason we chose Wiraya is that to compliment the unique solution itself, they have the full resources and expertise to manage communication to all our customers in a seamless way. This level of support and responsiveness is key.”