High 5 Casino, a subsidiary of independent casino games provider High 5 Games, has been approved to enter the real money gaming market following the granting of a B2C licence Type 1 by the Malta Gaming Authority.

As a result of its approval, the new online casino will now launch on H5G’s proprietary igaming platform, Vault, which is embedded with innovations that the company envisions will ‘define the future of online and mobile gaming’.

Vault incorporates the New York developer’s ‘Brain with Benefits’ technology that monitors players in real-time and at all stages of the customer lifecycle with the aim of providing the user with a truly personalised experience. 

The technology monitors, promotions and bonus management system, CRM and data segmentation, content management and player account management before automatically triggering ‘Benefits’, which range from small surprise game features to fully adaptive content libraries and user journeys, across the platform and games.

Anthony Singer, CEO of High 5 Games, commented: “We’re really excited to be launching High 5 Casino into the real money gaming market. Vault with our Brain with Benefits technology is set to bring forth the next generation of online and mobile. 

“Oracle the brain will be present at ICE London 2020, head to our booth to learn more about how this new technology will cleverly bring a new unprecedented gaming experience.”

The technology is based on Google’s artificial intelligence and machine learning frameworks. The technology from Google, a long-term iGaming partner of H5G, has been implemented across High 5 Casino in the social casino world, as well as the company’s range of tentpole games, and is set to soon be rolled out across platform level and all games.

Regarding the Vault platform, it is developed from H5G’s social casino and sees usage worldwide. Soon available for real money play, High 5 Casino will feature High 5 Games’ full portfolio of games, as well as a range of titles from leading third-party providers.

As well as this, the Vault platform will also be made available to operators and platform providers, and is set to be exhibited by the company exhibiting at ICE London 2020 at Booth N1-421.