Aristocrat Technologies Europe has unveiled plans to gain further ground across the continent as the firm announces a new link-up with Inspired Entertainment.

Targeting a variety of European markets, under the terms of the deal Aristocrat is to supply game kits for deployment on Inspired’s terminals in the video lottery market in Greece, comma 6B market in Italy and B3 market in the UK.

“We are excited to be partnering with Inspired to bring our globally renowned gaming content to more customers and players in more market segments across Europe,” noted Matt Primmer, Aristocrat’s chief product officer of land-based

“This agreement expands Aristocrat’s growth opportunities in certain EMEA market segments and provides another channel for the monetisation of our powerful game content. We look forward to working with Inspired to deliver benefits for our businesses, players and customers in these markets going forward.”

This latest alignment follows a duo of deals inked by Inspired recently, with the online gambling content provider entering content supply deals with bet365 and online gambling group 888 Holdings.

As a result, a selection of Inspired virtual sports titles has gone live in New Jersey with bet365, while 888 Holdings’ online casino brand 888casino is now set to launch a variety of Inspired-developed casino content.

“These particular geographies have very high barriers to entry,” commented Brooks Pierce, president and chief operating officer of Inspired Entertainment, on the latest deal. 

“As a leading provider with more than 33,000 machines on an open server-based gaming platform that offers seamless integration of third party content, we are thrilled to add Aristocrat’s iconic titles to our content portfolio, bringing to our customers unparalleled diversity from popular industry games.”