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Boston headquartered DraftKings has deepened its relationship with professional US sports after aligning with the Boston Celtics, Philadelphia 76ers and Indiana Pacers National Basketball Association franchises.

All three include the use of official team marks and logos, in addition to various branding options, with DraftKings striving to utilise its experience to bridge the gap between teams and and fans. 

“It is with great enthusiasm that we announce these multi-year partnerships with the Celtics, 76ers, and Pacers. The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product,” noted Ezra Kucharz, chief business officer at DraftKings

“Each of these partnerships represent a common strategy and stress the importance NBA teams and DraftKings place on fan engagement and overall customer experience.”

DraftKings is now the sportsbook and casino partner of the 76ers and the official sports betting partner of the Pacers. Moreover, the company also becomes the official daily fantasy sports partner of both franchises.

Gaining the aforementioned right to use marks and logos, as well as in-games promotions, activations and branding, the link-up with the Pacers will also see a number of unique collaborations developed for customers.

Alongside the 76ers, in addition to traditional marketing and promotional opportunities, DraftKings will offer VIPs a ‘Court of Dreams’ excursion allowing them an all-access, inside look at the 76ers’ training complex, in addition to season tickets and suites for hospitality and promotional use.

“Today marks a new, exciting chapter in the long-standing relationship between two of the sports industry’s most innovative companies, whose dedication to fan experience consistently raises the bar in the sports partnership space,” stated Chris Heck, Philadelphia 76ers president

“The 76ers are proud to continue to stand alongside DraftKings as we together create and amplify expanded and differentiated opportunities for fans to engage with our team, dynamic players and sport.”

Under the terms of its official daily fantasy sports partnership with the Celtics, the company will continue to bolster its presence in its hometown market, gaining access to specific marketing promotions and customer experiences.

“Daily fantasy sports players are amongst the most highly engaged NBA fans,” stated Rich Gotham Celtics team president. “We’re happy to collaborate with our hometown partner, DraftKings, to serve Celtics fans through a variety of group activations and game day elements, including the presentation of our starting lineup across social channels.”