Blexr owned Casinos.de is aiming to become an established brand and authority in the German market by offering to refund players if they do not get paid by an online casino.
The Malta and Barcelona-based performance marketing organisation, which specialises in lead generation, invested €450,000 to obtain the domain name in an effort to “build a web property with integrity” for the German market.
Stressing that it only works with trusted operators, Casinos.de if offering what it calls a “first-of-a-kind deposit guarantee,” ensuring that players can obtain a refund should cash be withheld by a recommended casino for no good reason.
If a player does not receive their winnings from a recommended casino, and there is no good reason for withholding the cash, then up to €500 from a first deposit will be refunded by Casinos.de
Paudie O’Reilly, Blexr’s co-founder, said offering a guarantee over player deposits was a “very unique approach to the market and the first of its kind”.
He noted: “Given the need for trust amongst our users, we are saying to German players that we will put our money where our mouth is.
“If for some reason you do not get treated as you should at a casino we recommend, we’ll give you your money back. We are that confident in our offering that we can commit to this deal and follow through with our promise.”
Casinos.de offers comparisons between casinos that are trusted operators and which have been carefully vetted for reliability and quality of service.
The website offers expert guides to playing online, and helps people choose an online casino based on factors such as region, preferred deposit method or favourite game.
O’Reilly added that this latest move by the online entity, launched last month, was the first step towards claiming a majority share of the German market “We created www.casinos.de to give a sense of security to German players who really value a trustworthy name.
“They tend to be very data and computer savvy and show concerns about the legitimacy of websites. We knew upon entering the market that we would need to offer German users something that contained premium qualities, along with trust and legitimacy.”