MGM Resorts International is lauding the success of its responsible gambling program as its plans to spread awareness and educate guests throughout this month.
Customer interactions at properties across the US via GameSense, developed and licensed to the company by the British Columbia Lottery Corporation, has surpassed the 1.25m boundary, coinciding with problem gambling awareness month.
The program focuses on positive, transparent and proactive conversations with players about how to gamble responsibly, and comes alive through personal interactions between guests and trained staff based at each property’s M life Rewards desk.
In addition to speaking to trained employees, known as GameSense Advisors, guests also utilise interactive GameSense touchscreens and educational materials and other resources found at each property.
GameSense is designed to help guests make informed decisions to keep gambling fun, with players also able to access on online portal of a program that has earned recognition multiple times from the National Council on Problem Gambling.
MGM is also partnering with the NCPG throughout March to spread awareness and educate guests on how to make informed and responsible decisions while playing, as the group dedicates March to problem gambling awareness month once again.
These efforts are taking place as MGM Resorts and BetMGM, the company’s mobile sports betting app, prepare for an influx of visitors during March’s college basketball tournament. Casino and race and sports book employees across MGM Resorts participate in GameSense training, reinforcing how to have positive conversations with guests on betting responsibly.
“Having more than 1.25 million player interactions is a huge deal, and hitting that milestone during problem gambling awareness month is incredibly meaningful,” stated Rich Taylor, executive director of responsible gaming at MGM Resorts.
“We’re proud of how GameSense has grown with MGM Resorts and become part of our company culture and guest service model. We’re excited to build on this progress and take the program to new heights.”