BlueRibbon Software has praised reaching “yet another great milestone” as the B2B marketing platform provider secures licence certification in Romania.

Receiving a class 2 gaming licence from the Romanian National Gambling Office, the company is now permitted to deploy its player engagement platform to operators based in the regulated market.  

With an ambition of enhancing player loyalty and brand differentiation, BlueRibbon affords operators the capability to create content agnostic, bespoke player incentives tailor-made to their objectives.

This latest certification follows a recent collaboration entered with Romanian online gaming company, the online extension of the prominent MaxBet Group.

BlueRibbon asserts that it is to continue aiming to strengthen its position via partnerships with accredited operators, providing them with gamification tools to reward their players “with a new layer of excitement and anticipation during game play”.

Dan Fischer, co-founder and CMO of BlueRibbon Software, explained: “Obtaining this reputable certification from the Romanian regulator marks yet another great milestone for us at BlueRibbon, enabling us to deliver our powerful solutions to even more operators and their players across the globe.

“We are now more than ever aware of the demand to implement innovative solutions in order to drive the acquisition of new players while retaining existing ones. That being said, BlueRibbon is increasingly committed to providing bespoke solutions using jackpots and tournaments to meet the needs of operators and markets alike, helping them to achieve their business goals.

Last month, online gaming and entertainment solutions provider 888 Holdings struck a new partnership with BlueRibbon Software, as the firm strives to deliver an enhanced igaming experience to players.

888casino is to offer players personal jackpots provided through the partnership ,with the aim of providing customers a fully personalised gaming experience. Various tools are available such as a jackpot widget for each player, enabling them to monitor the growth of their money pot.