Pariplay has inked a new partnership with Videoslots as it offers the Malta-based online casino operator access to its collection of over 100 proprietary online casino games, as well as a catalogue of third-party titles.
The latest deal is another step in Pariplay’s strategy to enforce its presence in Europe’s regulated markets after a successful year where the gaming technology company acquired a class II gaming licence in Romania and launched in Denmark and Bulgaria. The company has also strengthened its hold in the UK, Sweden, Germany, Belgium and Portugal.
Richard Mintz, commercial and marketing director at Pariplay, said: “Videoslots.com has an amazing reputation within the industry and we’re thrilled to be partnering with them at a time when they’re expanding their reach into new markets, something that very much aligns with Pariplay’s own growth.
“Through this direct relationship, Pariplay will support the continued success of Videoslots.com while sharing our collection of online slots with an even broader audience.”
Strategic benefits of the partnership are said to be highlighted by Pariplay’s directory of games, which are “designed for an international audience,” and include recently released titles Bloodshot: Rising Spirit, Phoenix Gold and Treasure Temple.
William Ahlberg, head of casino Videoslots, commented on the link-up: “Our partnership with Pariplay is an exciting development for Videoslots.com as it will further extend the reach of our brand and offer customers a greater selection of qulaity games from which to choose.
“In addition to its commitment to superior game content, Pariplay also boasts a broad regulatory footprint, highlighting the international audience already familiar with their products.”
This deal comes as Jesper Kärrbrink was announced by Aspire Global as the new chairman of Pariplay with immediate effect at the start of the month.
Kärrbrink recently held a chief executive officer position at Mr Green and Svenka Spel, leaving the former upon the purchase by William Hill being secured.