Online casino reactivation specialist Enteractive has secured further global growth after entering the Brazilian market for the first time after signing a deal with operator KTO.

Providing the organisation with its (Re)Activation Cloud platform, KTO is to utilise the plug-and-play technology and service to boost player retention rates by connecting directly with its players. 

KTO, a young brand targeting players in Brazil, is aiming to develop a highly localised product for the market, including customer support in Portuguese. 

Cassio Filter, country manager of Brazil at KTO, said of the Enteractive recruitment: “Our aim is to offer the best possible experience to our players, and by partnering with Enteractive we can communicate with them in ways that we have not been able to do so before. 

“Its (Re)Activation Cloud allows us to connect directly with our players and communicate over the telephone to build stronger, personalised relationships with our customers if they so wish. This will allow us to make them feel more valued and deliver a more tailored experience.” 

The (Re)Activation Cloud is driven by human interaction and boosts the operator’s P&L by aiming to activate inactive players. This is done by having personalised conversations on the brand’s behalf, which begins where the CRM processes end.

It provides real-time end to end transparency while giving clients full visibility and control of the entire process. Additionally, all (Re)Activation Cloud methods used are GDPR and G4 compliant and all data processed is highly secured.

Mikael Hansson, Enteractive founder and CEO, added: “We are pleased to have taken our first step into the Brazilian market with KTO, a well-established brand that has a dedicated and loyal player base.

“This partnership ties in well with our strategic expansion into the LatAm market. Our technologies and services will now help KTO to drive retention rates and player satisfaction.”