Online casino supplier BetGames.TV has joined forces with Meridian Gaming in a partnership that is to see the company take on-board its content portfolio.

Under the terms of the deal BetGames.TV’s entire suite is to be added to Meridian Gaming’s Meridianbet product range, lauded as “a global giant” by the company.

Aiste Garneviciene, BetGames.TV COO, has stressed excitement about the prospect of teaming up with the betting provider: “Meridianbet is a world-class gambling service provider with reaches in all major markets and we are proud to be partnering up with such a distinguished and acclaimed platform.”

“The sports betting arena is competitive and challenging but there are a few companies that stand out as innovators and visionaries and I have no doubt Meridianbet falls into this category.”

Meridianbet boasts more than 1000 land-based retail shops and more than 30 websites across the globe, including the LATAM markets, Spain, Greece, Cyprus and Belgium, as well as being praised as “the number one betting provider in Africa and is ranked the second most popular platform in the Balkans”. 

Milan Djurmez, a senior management spokesperson at Meridianbet, explained: “We are thrilled to enhance the overall igaming experience for our players, with such a well-recognized live games service provider as BetGames.TV. The BetGames.TV content is exactly what we need to make a perfect player experience.

“There is a real need to add variety, diversity and a wide range of products to a sports betting platform, especially when one considers what is happening in the sporting world at present … there are always variables in any business but then again there are always constants and I feel that BetGames.TV adds the range required to this fluid, dynamic and changing marketplace.”

Earlier in the week BetGames.TV announced an expansion of its partnership with Microgaming, as the firm comments on “building a lasting relationship with one of the globe’s most respected and well-known betting platforms”.

Under the terms of the agreement BetGames.TV is to enhance its agreement with the Isle of Man-based casino software developer via the provision of a variety of titles.