LeoVegas has announced the completion of its UK-facing Rocket X managed brands migration away from third-party platform software and onto its own in-house platform.
The migration is part of a group-wide cost-saving strategy to try and achieve annual savings of €3.7m and sees the likes of 21.co.uk, Bet UK and Pink Casino, among others, moved to LeoVegas’ proprietary technical platform.
“This is a milestone for the entire group, but above all for our technology organisation and all of our employees who work in the UK market,” commented Gustaf Hagman, group CEO of LeoVegas. “I am incredibly impressed by how the migration was carried out in a short time and during a period and situation in which our people are working from home.
“It shows that our culture of empowered and determined employees is a competitive advantage. The migration to our own platform makes us even more scalable, and our brands in the UK will now be able to benefit from all of the innovation that is developed on our platform.
“Such an example is our recommendation engine, which is a success for the LeoVegas brand. Our customers in the UK will have a better customer experience with a wider range of games, many more payment options and generally a faster site and app.
“We have high aspirations for our brands in the UK, and this migration is a great step for us in delivering according to our vision to be King of Casino in all our markets.”
This latest deal follows on from LeoVegas’ latest announcement that it has entered what was praised as a “ground-breaking deal” with Pragmatic Play at the start of the month.
As a result of the link-up the provider secured a “premium partner” for its bingo network, with LeoVegas set to launch a variety of titles from the provider’s portfolio.