Casino and sportsbook operator group Soft2Bet has unveiled the latest stage of its global expansion strategy after setting its sights on the Indian market.

Announcing its entry as its strives to continue to extend its reach across new territories, Soft2Bet has debuted four brands from its portfolio in the country.

This is to see Wazamba, Rabona, Nomini, and Campobet be available to the Indian market, with the company taking the rest of its multi-brand portfolio live in the near future.

The launch includes Soft2Bet’s casinos, complete with gamification and customisable profile features, along with its sportsbooks, which carry the country’s most popular sport of cricket

Containing a population in excess of 1.3 billion people, India is lauded as “a huge emerging market,” with the move by the firm coming as Soft2bet aims to rapidly extend its global reach.

Uri Poliavich, CBDO of Soft2Bet, said of the development: “We’re delighted to have taken our products to market in India and thrilled to deliver them to an exciting new audience.

“Global expansion is a key tenet for Soft2Bet, and placing our brands in front of such a large market is sure to lead to some very interesting opportunities in the future.”

Earlier this month entry into multiple new markets on a global scale was stipulated as a key aim moving forward for Soft2Bet, with the group seemingly picking up the pace as 2020 progresses.

After emphasising the ever-critical role that regulation is to play moving forward in recent conversations with CasinoBeats, global industries have subsequently been forced into significant change as the global coronavirus pandemic continues its rapid worldwide spread.