Playson has continued its march across European regulated markets after an extended reach across Romanian igaming became the latest target courtesy of a link-up with online casino operator Baumbet.
Following partnerships already inked this month alongside Twin, Comtrade Gaming and Arena Casino, this link-up extends the firm’s reach in the eastern European territory after securing its class II licence last year.
“We’re thrilled to go live with Baumbet and offer its players our popular suite of games,” commented Christos Zoulianitis, senior account manager at Playson.
“The company already has a well-established heritage in Romanian gaming, and we look forward to working alongside them as they develop their online casino.”
As part of the partnership, Baumbet, lauded as an “established name in Romania” with ambitions of becoming the region’s number one operator, is to welcome on-board the games developer’s growing portfolio.
Aiming to “significantly expand” its casino offering, access is to be provided to Playson’s Funky Fruits series and Timeless Fruit Slots portfolio.
Furthermore, the operator will gain access to a range of promotional tools, including seamless play, free spins, jackpots and regular tournaments with daily prize drops, all designed to drive player engagement rates.
Daniel Cordos, COO at Baumbet, said: “We’ve been really impressed with the quality of Playson’s games and know they will be an instant hit with our customers.
“We’re delighted to be working alongside such a well-respected games provider and developing a long and successful business relationship.”
