Isle of Man-licensed FunFair Technologies has launched card payments on its platform through cryptocurrency payment processor MoonPay, as the firm aims to open up a new audience and drive adoption rates further still.

Aiming to continue a consistently maintained pledge of bringing blockchain gaming to the masses, FunFair has lauded the development as a “milestone” with renewed efforts continuing to be placed upon payments and marketing.

The blockchain gaming platform, in a Q2 update, recently outlined an “unwavering focus on payments and marketing” as key areas to drive adoption of its blockchain technology.

Fred Kessler, CPO at FunFair Technologies Europe, said of the development: “Adding card payments is a major milestone for FunFair in our mission to bring blockchain gaming to the masses. We’re focusing all our efforts on payments and marketing to improve the customer journey and adoption to our blockchain gaming platform. 

“We’ve been looking into this for quite some time and are really glad we decided to integrate MoonPay, they’re one of the largest and fastest-growing payment services providers in the crypto space. FunFair and our partners look forward to sharing some of that success”

In the process of launching FIAT currency payments FunFair also states that it has removed “another significant obstacle for players who want to take advantage of the benefits their blockchain technology brings”. 

This sees network fees taken away, with players now able to play on the platform using only the FunFair’s cryptocurrency ‘Fun,’ which it hopes will simplify the onboarding and gameplay process as well as reduce friction and complexity. 

Ivan Soto-Wright, co-founder and CEO at MoonPay, said: “I think provably-fair games built on blockchain have a lot of potential to promote cryptocurrency adoption. FunFair are leaders and pioneers in this area and we’re excited to launch our services on their platform. Retail demand for cryptocurrencies has been growing at a remarkable rate and this is another key partner in the industry we’re proud to work with.”