Push Gaming continues to look forward as it approaches its tenth anniversary with a number of new content deals and agreements alongside various operators already confirmed already this year.

In October the company will celebrate the milestone, a year which looks to be just as big as the previous nine after recently joining forces with William Hill and receiving regulatory approval for its proprietary platform from both the UK Gambling Commission and the Malta Gaming Authority. 

The CEO of Push Gaming James Marshall recently spoke to SlotBeats regarding the firm’s continuing evolution: “It’s incredible to think that we are already approaching our 10-year anniversary. It feels like just yesterday we set out on this journey and so much has changed for us over these past few years. 

“Our initial idea, back at the end of 2009, was simple – we wanted to bring the best land-based games into the online space. By 2012 we had already developed eight flash games in-house and distributed to several major operators. 

“Continuous developments in technology have of course played a significant role in our evolution and as flash was left behind, so was the focus on land-based games.

“Our direction has now turned to making unique games and in particular mobile-first offerings, so we set about developing HTML5 content on an exclusive basis for selected partners. 

“In 2015, our first HTML5 game, Bonus Beans, went live and was launched on both desktop and mobile. We have continued working extremely hard to improve the player experience ever since.  

“We also streamlined our distribution through a partnership with Relax Gaming, and through building other strong partnerships, our games are now widely available across the industry’s most popular online casinos.

“More recently, we acquired our own platform at the beginning of 2020, and this is allowing us to take the next steps forward as a business. We aim to keep innovating and refuse to compromise when it comes to quality.”

To read the full interview click here