Yggdrasil Gaming has announced a second strategic franchise licensing agreement in as many weeks after debuting a deal with Asian gaming supplier Azure Tech.

Under the terms of the deal, Azure Tech will gain access to Yggdrasil’s YG platform which includes its standardised GATI technology solution and game promotion tools via Boost.

Furthermore, the entity will also be able to source and offer its own game content for distribution to targeted markets and cross-collaboration with other franchisees globally.

Cora Chen, COO of Azure Tech, said: “We are very proud to expand our business cooperation with such an innovative and professional company as Yggdrasil. We remain amazed how agile and responsive they are as a company and how Yggdrasil continues to deliver groundbreaking technologies that support faster time to market for partners’ business needs.

“We are very excited to become a franchisee of Yggdrasil, and we cannot wait to realise the potential of the GATI technology, to start collaborating with other franchisees, and having full access to their best in class slots and table games.”

The deal enables Azure Tech to gain greater control of its B2B igaming operations as well as scaling up its marketing opportunities and optimising its roadmap offerings.

Björn Krantz, head of publishing for Yggdrasil, explained: “We are absolutely delighted to sign our second strategic franchise partnership in just two weeks. With our new franchise offering, Azure Tech will be able to scale its go-to-market operations and accelerate its business strategy in a way they did not think possible.

“GATI is a true disruptor technology. All our partners, being tightly integrated to GATI, will be able to cross-sell their games to any of our global franchisees. This is a unique way to rapidly scale distribution and revenue opportunities at the same time as enabling completely new ways of working and collaborating. It’s truly exciting times for us, Azure Tech and our franchisees.”

This follows online casino slots developer Northern Lights deepening its partnership with Yggdrasil as the YG Masters partner choose the supplier’s GATI technology to reach its global ambitions.