Gambling technology organisation Playtech has rolled-out a partnership with Meridianbet that is to see the company’s igaming portfolio be offered across the latter’s online offering.

Under the terms of the deal Meridianbet’s customers will now be able to enjoy Playtech’s online casino suite, including access to Playtech’s range of branded content including titles such as Justice League and the Sporting Legends suite.

James Frendo, casino director at Playtech, said of the link-up: “We are delighted that Meridianbet has chosen to partner with Playtech. Our scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets.”

The deal builds upon the strong presence that Meridianbet boasts across various countries, including Serbia and Bosnia and Herzegovina, as the company strives to become known as a “well-known and trusted operator” in these markets.

Milan Djurmez, head of online casino at Meridianbet, commented: “We’re delighted to expand our game offering with Playtech to bring its industry leading content to our wide-ranging audiences. We look forward to developing this partnership further as we continue to grow our content offering.”

Last month casino software developers Playson and Playtech followed a recent flurry of activity by entering a content distribution partnership of their own which will see the supplier integrate to the latter’s platform.

Including in part of the agreement with the Playtech Open Platform are Playson titles such as Solar Queen and Rome: Caesar’s Glory, along with its new Funky Fruits series and Timeless Fruits Slots portfolio, will soon be made available to a growing global network operators.

Furthermore, also included in the new partnership are the supplier’s promotional tools, such as its integration-free jackpots, seamless play, free spins, and regular tournaments with daily prize drops, all of which are proven to enhance player retention.