BtoBet is expanding its footprint across Africa after debuting a partnership with WinPrincess, lauded as “the principal” retail casino in Tanzania.

Coming a short time after the igaming platform provider integrated Salsa Technology’s video bingo titles into its Neuron 3 platform, the new link-up comes as WinPrincess strives to further diversify its operations via the incorporation of digital channels to its retail business strategy.

Alessandro Fried, BtoBet’s chief executive officer, praised the partnership as building upon the firm’s strong footprint within the country, while also targeting further online growth in the medium term through its land-based casino network.

“The brand and the reputation that WinPrincess have built in the land-based casino sector across a multitude of countries speaks for itself,” he said. “Just like BtoBet, they continuously pursue innovation, placing utmost importance on their player experience.”

Operating 32 casinos in 15 countries across four continents, the integration of an omnichannel approach to its retail casino in Tanzania will be the first step for WinPrincess as it seeks to expand its global operations to the digital channels.

Guven Eraslan, executive coordinator of the WinPrincess Group, stated that the investment in the Tanzanian igaming industry will see the group not only focus on the online casino aspect, but will also branch out to other verticals, primarily sportsbook.

He added: “Like any other company we need to grow to continue to exist. Therefore, we cannot afford to miss any of the opportunities that lie ahead of us.

Adding that Tanzania’s betting industry has more than doubled in the last three years. “Moreover three of the fastest growing cities in the world are in Tanzania, and thus we firmly believe that Africa is a safe bet if you need a good start in the igaming industry.”