EveryMatrix has announced an integration with Fast Track CRM as the group aims to achieve a player engagement boost across its network of operators. 

As a result of the partnership Fast Track has been successfully integrated with GamMatrix, EveryMatrix’s PAM platform, with further benefits to enable the promotion of real-time capabilities and help clients build better retention and acquisition campaigns.

Simon Lidzén, co-founder and CEO of Fast Track, commented: “We are very happy to be working with EveryMatrix and to be able to offer the Fast Track platform to their network of operators. 

“We believe our platform will add a lot of value alongside EveryMatrix’s suite of products and are looking forward to seeing how operators will use the combined power of our technology.”

The Fast Track platform enables operators to manage all aspects of the player engagement from one central system, in real-time. Operators can also take advantage of the firm’s machine learning capabilities and flexible segmentation model to create personalised experiences for their players.

Ebbe Groes, group CEO of EveryMatrix, explained: “We are pleased to work with Fast Track, the industry’s up-and-coming player engagement platform. Fast Track has developed an agile and highly efficient platform which can be successfully used by any ambitious operator out there.

“The integration was done via our DataHub product which offers real-time push notifications of all transactions and player updates across all the EveryMatrix products. I am a strong believer in real-time marketing which can make or break any campaign on both sports and casino.”