EveryMatrix has lauded the “impressive” credentials of CompetitionLabs, after thorough research saw the B2B tech provider ink a new strategic partnership with the real-time gamification platform.

In addition to its bonus system, CasinoEngine will now offer its clients an “advanced toolkit” and several player engagement features designed to optimise acquisition and retention campaigns.

Julian Steinwender, chief engagement officer of CompetitionLabs, stated: “EveryMatrix is a great partner to work with and we believe that their commitment to both customers and players alike has been showcased for the past decade.

“CasinoEngine is a high-performing product and our gamification platform will help them increase their customer engagement even more. We understand that gamification can be daunting, which is where the CompetitionLabs software and consulting services can help out.”

Through the new integration with CompetitionLabs, CasinoEngine’s clients will enjoy a selection of gamification tools, such as tournaments, leader boards and mission-based achievements, which can significantly improve player retention and lifetime value. 

EveryMatrix asserts that via the link-up it’s hoping to see increases in metrics related to player engagement, turnover, player loyalty and brand favourability, while not encouraging negative behaviours, thus also helping in their responsible gambling efforts.

“We’ve been thoroughly researching partners in this area and CompetitionsLabs’ credentials are impressive. EveryMatrix helps customers to differentiate and innovate their businesses through our solutions, and CompetitionsLabs’ gamification platform is an excellent fit for us,” noted Stian Enger Pettersen, CEO of CasinoEngine.

“Thanks to this integration, our casino clients can now take full advantage of this real-time toolkit to quickly roll out tournaments and missions, and we are confident that players will be excited by the skinnable widgets.”