Online casino platform provider SkillOnNet has detailed plans for entry into the Spanish market, promising to bring “an exciting new gaming experience” via the launch of its PlayUZU.es brand.
Following the same ethos as its PlayOJO entity, the igaming site is to deliver a “unique philosophy of fairness” and “giving back to the player” with SkillOnNet aiming to become “El Casino Transparente” (the fair online casino).
The launch of PlayUZU on its new Spanish license will expand SkillOnNet’s European reach and strives to offer players in this new jurisdiction the same transparency, fairness and trustworthy gaming choice boasted across other regions.
Helena Rico, marketing manager of PlayUZU, explained: “Following the success of the brand in the UK and Sweden, where it was received with open arms by players who have grown frustrated with marketing based on false promises, large sign up bonuses and the restrictive T&C’s commonly associated with online gaming across Europe, we wanted to extend our proven player-centric approach and communication strategy to Spain.”
“The market is dominated by brands and operators who lack transparency, personality and offer very little point of difference past the branded games and bonuses which monopolise their customer strategy. PlayUZU promises to be something completely different to excite players across the country.”
SkillOnNet’s entire games portfolio will be available through the new PlayUZU site, including titles from a number of developers such as, MGA Games, Red Tiger, Big Time Gaming, NetEnt, Yggdrasil and PlaynGo.
Through its customer-centric approach, PlayUZU’s mission is to create a new and disruptive online casino with a “braver, honest proposition” for players.
Michael Golembo, sales and marketing director at SkillOnNet, said: “We are delighted to announce the launch of PlayUZU after securing our Spanish operating licence. The ethos behind PlayOJO has proven hugely popular and we’re confident that this same success will be replicated in Spain, one of Europe’s most exciting regulated markets.”