Online casino solutions provider Softgamings has become the latest firm to strike a YG Franchise agreement with Yggdrasil, lauding an accelerated and enhanced global business strategy.

The licensing agreement will enable SoftGamings to increase control of its igaming business strategy and drive new revenue streams, as well as launch Yggdrasil’s complete portfolio of products and services.

As a YG Franchise Partner, SoftGamings will access Yggdrasil’s complete end-to-end development process, the YG platform, including GATI technology, proprietary games content, including latest release Lucky Neko Gigablox, promotional tools via Boost, and global YG Masters titles.

Björn Krantz, head of publishing for Yggdrasil, said of the latest recruit: “We are very pleased to announce our latest YG Franchise partner, SoftGamings, who has a long and successful history as an exceptional solutions supplier.

“Our franchise business model presents our partners with the ability to access any of our innovative and award-winning technologies, products and services, and take full control of their igaming business strategy in the most effective and secure way.

“By offering a completely unique way for SoftGamings to effectively scale its business operations, and accelerate its business growth ambitions, we are very excited to fully utilise our operational and technology agility to support SoftGamings’ market initiatives and ambitions.”

Yggdrasil’s language agnostic GATI technology enables game studios and developers to quickly and securely, build and distribute content across Yggdrasil’s global distribution network.

All Yggdrasil partners adopting GATI can cross-sell their games to any global Yggdrasil franchisee and share their respective games roadmaps, creating new ways to collaborate on a global scale and enable new revenue streams. 

Irina Sazonova, director of partnerships of SoftGamings, commented: “Partnering with Yggdrasil as a franchisee will enable us to accelerate and enhance our business strategy globally. 

“We are delighted to join this growing network aimed at revolutionising the industry and we look forward to benefiting from all the resources afforded to us as a YG franchisee. We know that our network of partners is very excited about the opportunities created by us licensing the franchise solution.”