Online casino content provider Pragmatic Play has added further depth to its global expansion strategy after taking its multi-faceted content suite live with Latin American operator Superbets.
Under the terms of the agreement, the operator will gain access to Pragmatic Play’s slots portfolio, including latest release Drago – Jewels of Fortune, as well as the John Hunter series and Wolf Gold.
Esteban Sousa, director at Superbets, said of the link-up: “Pragmatic Play has worked tirelessly to get an exciting multi-product solution which stands head and shoulders above the market and we are very pleased to be able to offer all of their games to our customers.
“We are always looking for innovative, immersive content to please our customer base and this large deal marks another milestone for us in achieving that goal.”
The supplier will also provide Superbets with its live casino, bingo, table games and scratchcard offerings, as well as its upcoming new virtual products, with the agreement marking another step in the provider’s growth ambitions across Latin America.
Victor Arias, VP of LatAm at Pragmatic Play, added: “We are thrilled to sign a full-offering agreement with Superbets, who are an exciting operator within Latin America.
“Having our entire multi-product portfolio go live with a new partner is something we are very excited about and is a real testament to the strength and breadth of the Pragmatic Play product set.”
Arias, who boasts experience across both B2C and B2B business during a 20 year igaming career, was recruited by Pragmatic Play last month as the firm strives to establish itself in the region.
His core responsibilities will include the continued growth of Pragmatic Play within the regulated territories in Latin America through a clear business development strategy.
In addition, he will head Pragmatic Play’s new Latin American hub based in Argentina with a team of three executives working to achieve the supplier’s goals in the region.