Playtech has taken its first steps into the US market after the gambling tech firm launched its entire casino content suite with long-term strategic partner bet365 in New Jersey.

Under the terms of the deal bet365 goes live with a selection of Playtech’s content portfolio, including games such as White King, Great Blue, and Frankie Dettori’s Magic Seven.

bet365 entered the New Jersey market in 2019, and has since been providing its sportsbook and online casino services to customers in the state.

A bet365 spokesperson, said: “We’re excited to partner with Playtech in order to expand our content offering to the US market. Given the range and calibre of Playtech’s content, being first to market it is a real differentiator for our platform. We look forward to developing upon our already solid partnership as we continue to grow our casino offering.”

This partnership follows Playtech securing regulatory approval for the market last month, with the firm planning to partner with more New Jersey focused operator operators in the coming months as well as having begun the licensing process for other US regions.

Shimon Akad, Playtech chief operating officer, noted: “This is a significant moment for Playtech and our development in the US. Launching Playtech’s software in the US is a landmark, and we are very pleased to be taking this step with one of our most trusted partners in bet365. 

“With more titles and content launching in the coming weeks and months, there are exciting times ahead. This launch also serves as a prime example of our commitment to partnering with leading operators to bring leading software services and great content to new and growing markets.”