Live roulette specialist Authentic Gaming has rolled-out an expanded geographical reach after linking-up with casino and sports betting operator Mozzartbet to secure entry into the Serbian market.

Under the terms of the deal, Mozzartbet players will be able to access the provider’s full suite of live roulette titles streamed from its Arena Studio located in Malta.

This includes variants such as Blaze Roulette, which boasts a gameshow format and has a host instead of a dealer, as well as Grand Roulette, 24/7 Roulette and Auto Roulettes.

In addition, players will also be able to sit down at real tables on the floors of global casinos and play alongside other individuals via the provider’s Authentic Roulette product.

Jonas Delin, CEO of Authentic Gaming, said of the partnership: “This is a great partnership for Authentic Gaming, allowing us to enter the Serbian market for the very first time.

“Our games have proved to be hugely successful at transitioning players from retail to online in markets where there is a strong land-based gaming market, as is the case in Serbia.

“They are also a powerful cross-selling tool from sports into casino, which will help Mozzartbet transition sports bettors into the fast-growing online casino segment.”

Furthermore, the operator will also utilise Authentic Gaming’s live banners marketing tool, ensuring the promotion of the firm’s live dealer titles across its site as well as on affiliates and other media sites.

Milos Randjic, director of online casino portfolio at Mozzartbet, added: “We have established Mozzartbet as a leading sports betting brand and now we want to pursue similar success in the casino vertical.

“We need to offer our players a product that helps them transition from sports to casino, but also from retail betting to online and Authentic Gaming’s suite of titles have a track record of doing this.”