Playson has inked an agreement with Bulgarian gaming group Sesame that will see the online casino software provider supply the operator’s new igaming portal.
Boasting a 20-strong retail estate in locations across the country, Sesame is now turning its attention online as it eyes a further strengthened position across the country, with Playson’s content suite said to be set to prominently feature.
Blanka Homor, sales director at Playson, said of the agreement: “Sesame is a well-respected operator in Bulgaria with highly promising commercial prospects, so we are delighted to have signed this agreement to launch our games with its new online casino.
“With an immersive range of in-game mechanics, inviting themes and engagement tools, our portfolio will undoubtedly be a hit with its players.”
Under the terms of the agreement, an assortment of Playson’s games will go live with Sesame, including Pearl Beauty: Hold and Win, Solar Temple, Solar Queen, its Funky Fruits portfolio and Timeless Fruit Slots.
The operator’s offering will also be boosted by the addition of Playson’s integration-free engagement tools, which have been designed to increase player retention.
Deyan Dimitrov, CEO of Sesame Online, stated: “Playson is earning a deserved reputation as one of the most dynamic slot providers on today’s market, so we are delighted to partner with the exciting games studio.
“The addition of engaging content such as Playson’s will help us attract new customers by offering fresh and exciting gaming experiences to an ever-expanding fanbase.”