Online gambling operator Betway has become the latest firm to be added to 1X2 Network’s partnership roster after inking a deal to integrate the game developer and content aggregator’s suite of slots and RNG games.
The partnership will see games from the developer’s 1X2gaming and Iron Dog Studio subsidiaries launch to Betway players in regulated markets for the first time.
“We are always looking to strengthen our portfolio with quality content and in that regard 1X2 Network, with its Iron Dog Studio and 1X2gaming brands, is the perfect partner, allowing us to add more diverse and unique games,” stated Anthony Werkman, CEO at Betway.
“This is a great addition to our offering and allows us to continue to differentiate Betway with our players through the varied and quality content we offer.”
The collaboration will include titles such as Pirate Kingdom Megaways, Megaways Jack and Battle Maidens as well as Blood Queen and Rainbow Wilds. The deal also gives Betway the ability to gain access to additional content that is built on the 1X2 Network RGS.
Kevin Reid, chief commercial officer at 1X2 Network, added: “Betway is one of the largest internationally recognised brands but one that resonates particularly well with our team.
“As sponsors of West Ham, Betway is ingrained in our local community with our offices just down the road from the football club’s East London training ground.
“Betway has become an established operator in regulated markets around the world, and we are delighted to be able to offer our content to its players.
“Our games have proved time and again to engage players and deliver an unrivalled experience, and we are delighted to be working with an operator with the stature of Betway.”
This latest agreement follows 1X2 Network rolling-out the latest expansion of its distribution database last week, with its entire igaming suite to be integrated with casino and sports betting technology provider Singular.