Online casino developer Kalamba Games has announced the successful integration of its remote gaming server Bullseye within the Reelzone hybrid social/real money tournament platform.
The marketing platform comprises a suite of services where casino game providers can market their games in a hybrid social casino context, and is designed to allow providers an outlet to leverage the growth and opportunity in the social casino gaming space.
Under the terms of the link-up, the launch tournament will feature Kalamba’s Blazing Bull title, commencing on Monday 31st August, with players to also gain access to the monthly coin league which will enable them to play all of the supplier’s slots that are available on the site.
Among the portfolio of Kalamba games that will be available on the platform are titles such as Sky Hunters and Blazing Bull, and newly-released Maui Millions.
Tamas Kusztos, head of sales and account management, said: “We’re very pleased to work with Reelzone who are looking as if they’re going to be one of the most exciting prospects in the industry. Unlocking the opportunity presented by social and the crossover to real money could yield big results for us if we get it right.”
ReelZone asserts an ambition “to reimagine the way to market games and entice players by giving them the chance to interact with the games through free-to-play slot tournaments with a chance of winning real cash prizes”.
Last month Kalamba documented the launch of Bullseye, which incorporates the firm’s proprietary remote gaming server and promotional tools product offerings.
Incorporating a range of the firm’s new promotional tools, which will initially be made available to partners that are directly integrated via the Bullseye RGS, it also boasts direct access to over 35 Kalamba titles.
Stefan Rafael, CMO at Reelzone, added: “Partnering with Kalamba represents another great strategic step towards fulfilling the Reelzone vision. We’re thrilled to be working with a company possessing such a great games portfolio and deep knowledge of the industry.”