Rush Street Interactive and Vegas Stats and Information Network have come together in a multi-year deal that will launch ‘Rush Hour’ and a cross-platform consumer acquisition marketing initiative.

Lauded as a “groundbreaking” agreement, Rush Hour is to become the first national sports betting show to broadcast from a sportsbook in Illinois, with both parties to also combine for a “major” cross-platform enterprise.

“We are excited to connect the BetRivers brand nationally with VSiN’s passionate and growing base of sports bettors,” said Richard Schwartz, president of Rush Street Interactive. “We plan to work closely with the talented VSiN team to generate betting content that entertains and informs their listeners.”

VSiN will broadcast Rush Hour live from the in-casino sportsbook in Rivers Casino Des Plaines, which will be hosted by Chicago native Danny Burke, who is currently the host of ‘Bet on, Chicago’ on VSiN. 

“As the premier betting brand in Illinois, and first to launch both online and land-based sportsbooks in the state, Rivers Casino Des Plaines, Chicagoland’s hometown sportsbook, is a perfect backdrop for the new Rush Hour betting show,” noted Corey Wise, general manager of Rivers Casino Des Plaines.   

Betting analysts from multiple BetRivers locations will call in to join Burke to deliver unique regional perspectives on the sports betting markets as the odds and lines move.  

Rush Hour will provide insights and access to live sports betting data from across the US, leveraging proprietary data from RSI and/or BetRivers’ current presence in the six states of Illinois, Indiana, Pennsylvania, New York, New Jersey and Colorado, and the three additional regions where launch will take place in the next six months.

“As emerges as one of the top sportsbooks in Illinois and across the United States, we couldn’t be more excited to launch the first national sports betting show out of Illinois with our friends at BetRivers,” added Brian Musburger, founder and CEO of VSiN.

“Not only because of the importance of the Illinois sports betting market, but also because Chicago was the birthplace of VSiN and a place so many of us on the team have called home over the years. It’s amazing to come home and partner with BetRivers to deliver the most credible sports betting news and analysis available in the industry.”