BetGames.TV has made a move to strengthen its presence in the Balkans after sealing what the live dealing betting games supplier lauds as a “major content deal” with Maxbet.

The partnership has seen games such as Baccarat, Wheel of Fortune, and BetGamesTV’s twist on Texas Hold’em poker, 6+ Poker, become available to the operator’s Serbian audience, with additional markets set to follow. 

Furthermore, the link-up also gives the casino access to BetGames.TV’s recently optimised lottery product, which the group says has seen a 25 per cent increase in draw speed, enhancing both customer dwell time and boosting revenues.

“We’re thrilled to have partnered with BetGames.TV and to offer its market-leading live dealer games to our vast South European audience,” noted Sanja Isakov, business development of online casino at Maxbet.

“Delivering the best and most immersive gaming experience is paramount for us here at Maxbet, and we envisage a long and fruitful business relationship as we look towards the future with the company.”

BetGames.TV boasts licences issued by multiple jurisdictions including the UKGC, MGA, Italy, and various South African gambling authorities, as well as additional certifications pending from Sweden and Colombia.

Aiste Garneviciene, COO at BetGames.TV, said of the agreement: “Joining forces with such a well-respected operator further demonstrates the quality of our live dealer betting games and we’re delighted to be working alongside Maxbet.

“Our innovative product is developed with player engagement in mind, and we look forward to entertaining an even larger audience across the Balkans.”

This announcement further boosts BetGames.TV’s customer reach in regulated markets across the globe, following a succession of commercial agreements signed in recent months.

This has seen the firm target expansion across Latin America via collaborations with Doradobet, Jazz Gaming Solutions, Peruvian operator Apuesta Total and Logrand Entertainment Group.