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Online casino operator Videoslots has been awarded the green-light to launch its new sportsbook in Sweden, with the firm stipulating that October will be the debut month.

The operator has been handed a licence by the Swedish Gambling Authority and is now set for a mid-October launch via its own proprietary platform.

Furthermore, Videoslots has also put in place its own in-house trading team who will unveil a number of gamification features and cross-over style products that will be designed to appeal to its established casino player base.

The project is being spearheaded by Martin Calleja, who believes the timing is right for a new approach that it’s hoped will both excite customers and disrupt the industry.

“We expect sports betting will be close to being back normal next month and, with sports fans not necessarily able to attend matches in person, a fresh new sportsbook will be the next best thing with which to engage their favourite sports,” he commented on the impending launch.

“Videoslots is now in a place where we can invest, increase our offering and differentiate it, hence the decision to go with our own technology, platform and team rather than a cookie-cutter approach that would blend into the background. 

“We are very conscious that we have to take our casino audience with us and then grow it in a socially responsible way by adding sports fans looking for an alternative betting product. 

“We’ve always done very well at engaging with our audience and providing a better user experience than is available elsewhere. As a result, we’re very excited about replicating that in the sportsbook arena.”

In addition to its SGA licence, Videoslots Sports also holds a Malta Gaming Authority licence and the operator is currently in the process of applying to the equivalent regulators in the United Kingdom and Denmark.