Playzido has lauded the signing of a “landmark distribution deal” with the B2B games platform entering a collaboration with online casino software supplier Playtech.
Under the terms of the agreement, Playzido will deliver its roster of igaming content through the Playtech Games Marketplace, expanding the global reach of the portfolio.
This will see titles from a variety of development studios, including ReelPlay, Endemol Shine Gaming, Bulletproof Games and Plank Gaming, benefit from Playtech’s scale and distribution network.
Stuart Banks, managing director of Playzido, commented “Playzido is hugely proud to be working in partnership with Playtech, undeniably one of the world’s leading online gaming brands.
“The deal will accelerate our reach into strategic key markets and will enable us to distribute our innovative portfolio of games to new audiences. We look forward to a building a long and successful relationship together.”
Playtech allows content providers to deliver their games portfolios through the marketplace, providing operators with a single, unified platform for content discovery, configuration and insight.
James Frendo, director of casino of Playtech, said: “We’re delighted to welcome Playzido to the Playtech Games Marketplace. Playzido offers an extensive and innovative games range that will add a further point of differentiation to our platform, and which we know can appeal to licensees and their players in several key markets.
“This agreement will enable Playtech to further enhance the selection offered via marketplace and allow Playzido to reach a whole new audience in regulated markets internationally.”