Global sportsbook operator PointsBet has continued its hot streak of US sporting partnerships after being designated as the Chicago Bears’ first sports betting sponsor.

Under the terms of the agreement, PointsBet will gain full usage of the NFL franchise’s IP, marks and logos, as well as sponsorship opportunities and brand visibility across various digital assets.

Furthermore, the agreement will also see Bears fans receive a unique sign-up code for the group’s mobile app in order to gain access to special promotions.

“As we break into the sports betting category for the first time, we couldn’t be more excited to welcome PointsBet to the Bears family as a proud partner,” said Ted Phillips Chicago Bears president and CEO. “This deal will bring fans a new way to interact with and cheer on the club.”

In addition to recently launching the PointsBet mobile app and digital product for Illinois sports bettors, the firm boasts that its retail presence in Chicago will soon debut at four sites that “flank every corner of Chicagoland”. 

This will see the introduction of a flagship location at Hawthorne Race Course, as well as an additional three off-track betting sites in Prospect Heights, Oakbrook Terrace, and Crestwood.

“The PointsBet team is incredibly excited to become the first legal sportsbook partner in Chicago Bears history. We are teaming up with a first-class organisation, supported by extremely passionate fans,” noted Johnny Aitken, PointsBet USA CEO.

“Since launching our fast and differentiated mobile sports betting app in Illinois, we’ve been thrilled by the reception from Chicago sports bettors. 

“We’ve always viewed Illinois to be a supreme market opportunity for the PointsBet brand, and we look forward to increasing our presence alongside famed partners in the Chicago Bears.”

Most recently PointsBet secured a partnership with fellow NFL side the Indianapolis Colts, this followed collaborations alongside the PGA Tour, NBA’s Denver Nuggets, NHL’s Colorado Avalanche, and National Lacrosse League’s Colorado Mammoth, as well as the Pepsi Center home of the latter three franchises.